Healthy Start scheme
22 October 2025
If you are more than 10 weeks pregnant or have a child under 4 years old, you may be entitled to buy healthy food and milk.
If you are eligible, you will be sent a Healthy Start card with money on it that you can use in some shops. The card will be topped up every 4 weeks.
You can use your card to buy:
- plain liquid cow's milk
- fresh, frozen and tinned fruit and vegetables
- fresh, dried and tinned pulses
- infant forumla milk based on cow's milk
You can also use your card to collect:
- Healthy Start vitamins - these support you during pregnancy and breastfeeding
- Vitamin drops for babies and young children; suitable from birth to 4 years old.
Find out if you are eligible and how to apply.